Obeya Summit 2024: Full Schedule

To login into this page and schedule your sessions, please click on the green login button with the details that have been send to you via email. You can also do a password forgot, using the email address that you used ordering the ticket on Eventbrite.

8:30am CET

Training Partner and Sponsor Hotspot

Friday November 15, 2024 8:30am - 9:30am CET

Partner Suite

A dedicated space for Training Partners, Summit Sponsors, and all other attendees looking to connect. If you’re attending by invitation, you’ll find your host here. This welcoming area provides a comfortable setting for everyone to network and engage in meaningful conversations. Make the most of your time in this open and inclusive space for connection.

Friday November 15, 2024 8:30am - 9:30am CET
Partner Suite

CONNECT & ENERGIZE

8:30am CET

Walk-in & Greeting

Friday November 15, 2024 8:30am - 9:30am CET

2. Foyer

Your starting point of the Obeya Summit. Register here, grab your badge, and mingle with fellow attendees as we prepare to immerse yourself in a day filled with inspiration and insights.

Friday November 15, 2024 8:30am - 9:30am CET
2. Foyer

CONNECT & ENERGIZE

8:30am CET

Chill, Reflect, Unwind

Friday November 15, 2024 8:30am - 7:30pm CET

We’ve created a cozy corner in the foyer where you can sit back, relax, and take a moment to look around. While you're here, feel free to enjoy our Discovery Channel, showcasing videos on Obeya-related topics, or explore the UWV journey guided by Towson, visualized on the wall.

Friday November 15, 2024 8:30am - 7:30pm CET

CONNECT & ENERGIZE

8:30am CET

Obeya Playground

Friday November 15, 2024 8:30am - 7:30pm CET

1. Jutekelder

Take a break to recharge and revitalize while wandering through the vibrant Obeya Playground and Marketplace. This is your chance to refuel with refreshments and discover visual inspiration that sparks new ideas and insights.

Our Playground partners this year, are:
iObeya
Visual Workplace
Neuland
AgileWalls
CoVince

Friday November 15, 2024 8:30am - 7:30pm CET
1. Jutekelder

PARTY & PLAY

9:30am CET

Opening

Friday November 15, 2024 9:30am - 9:45am CET

3. Perserij (Mainstage)

Here we are again with the 2nd edition of the Obeya Summit! With a lot of diversity and versatility in speakers, topics, goodies, music, food and more. Just like Obeya is diverse and versatile. Let yourself immerse in everything Obeya. There is so much joy and inspiration to find, so much to explore, discover and learn.
We have done everything we could to bring you the best of what Obeya has to offer. Let's celebrate its magic together with a lot of community! Enjoy it all!

Speakers

Martin van den Berg

Obeya & teamcoach, Agile & Lean trainer, UPD

By approaching challenges with love and full commitment, the most beautiful things arise. I address with genuine interest those topics that usually go unspoken. This way, I help individuals, teams, and organizations grow, implement improvement projects, and bring about change. My... Read More →

Dolf Reijnders

Founder, Obeya Association

Hi I am Dolf, founder of the Obeya Association. The first real LIVE Obeya Summit is a dream come true for me! I am all about learning organizations, as I think this is key to building a better future. I hope to meet you at the Summit, so if you see me walking around, don’t hesitate... Read More →

Bart Bongers

Founder, Obeya Association

Throughout the years I found that my personal purpose is to connect people and their energy so we can transform the negative into something that is positive and good.Since 2018 I started multiple companies in the field of Obeya, which means 'big room' in Japanese: a physical and/or... Read More →

Friday November 15, 2024 9:30am - 9:45am CET
3. Perserij (Mainstage)

CONNECT & ENERGIZE

9:45am CET

Your Obeya: Powered by Visual Thinking

Friday November 15, 2024 9:45am - 10:15am CET

3. Perserij (Mainstage)

Are there limits to Obeya? If yes, why? If no, how … how do we make our Obeyas break through perceived boundaries and grow? As Dr. Gwendolyn Galsworth, leading visual workplace/visual management expert, opens the 2024 Obeya Summit, she recognizes the Obeya as an essential component of every company’s journey to operational excellence—even as she notifies us of the need to go further.

To what extent does your Obeya reflect the requirements and demands of human brain function? To what extent does your Obeya trigger curiosity and grow capability? Do you use it to merely monitor information or to take us on a true journey of discovery? Does it simply reflect the what-is state and confirm your expectations—or does it disclose and reveal? To what extent does your Obeya grow leaders and require them not just to keep going—but to keep driving?
The answers to these questions and more are rooted in your understanding of visual thinking—how and why the brain connects to the eye, heart, skin, and human will … and what thinking really means.

Dr. Galsworth is the author of seven books on workplace visuality and strategic improvement, born in the boardrooms and operational landscapes of her clients—clients seeking not just improvement but transformation. Join her as she shares powerful concepts, principles, and insights that are bound to provoke higher performance from the Obeyas you already love.

Speakers

Gwendolyn Galsworth

American President and Founder, Visual Workplace

Recognized by many as the world’s leading visual workplace expert, Gwendolyn Galsworth has been implementing visuality for over 30 years in some of the world’s best and most complex companies. As a hands-on implementer, coach, and author, she has focused on codifying the visual... Read More →

Friday November 15, 2024 9:45am - 10:15am CET
3. Perserij (Mainstage)

LEADERSHIP & ORGANIZATION

10:15am CET

Modernizing the Leadership System - Accelerating Organizations

Friday November 15, 2024 10:15am - 10:40am CET

3. Perserij (Mainstage)

Article

In the past five years, the interest for Obeya has grown. We see many organizations use Obeya to improve the capability of steering the organization. Unfortunately, many Obeyas do not stand the test of time. There are many reasons why this happens, but the key causal factor is the lack of attention to the leadership system, of which Obeya is a part. Organizations spend substantial amounts of effort on adjusting their operational system towards Lean, Agile, DevOps or something else … but fail to adapt the leadership system. In this presentation, Niels Loader will give you a new view on organizational systems and the role of leadership within them. He will show the key position of Obeya and the links to other aspects that can be built based on the insights gained from the Obeya. This, in turn, will provide you with the insights necessary to make your Obeya successful and sustainable.

At the end of this session, you will have new insights into the systemic context of Obeyas. You will have a model that will ensure that you are able to help organizations to embed Obeya better into their way of working.

Speakers

Niels Loader

Senior Manager, Eraneos

Twenty years ago, Niels defined his personal motto: Ensure that as many people as possible have access to excellent IT services. This motto has driven Niels to become one of the leading experts and practitioners of the application of Lean principles to IT. Lean IT, Agile and DevOps... Read More →

Friday November 15, 2024 10:15am - 10:40am CET
3. Perserij (Mainstage)

LEADERSHIP & ORGANIZATION

10:45am CET

Just drop by! First Aid for Obeya: Quick Tips & Tricks from the Experts

Friday November 15, 2024 10:45am - 12:45pm CET

Partner Suite

Struggling with an Obeya challenge? Want to strengthen your Obeya as a Host or streamline operations as a Builder? Or maybe you’re simply looking for smart tips on leading organizational change using the power of Obeya? Don’t worry—our First Aid for Obeya is here to help!
Join our informal and interactive roundtable session, where experienced Obeya and transformation coaches are ready to answer all your burning questions. No question is too big or small—whether you’re facing minor hurdles or major changes. Drop by for advice, inspiration, and a great conversation. Don’t forget your toolkit, because you’ll leave with actionable tips you can apply right away!
Free advice, good coffee, and maybe even the solution you’ve been searching for. Ready for an Obeya boost? We’ll see you there!

Speakers

Roel de Ponti

Sr. Transformation Coach - Consultant, Gladwell Academy

Roel de Ponti is an experienced Agile Coach and Transformation Consultant with over 20 years of expertise inleadership, change management, and enterprise coaching. He has practical experience in using Obeya toenhance transparency, collaboration, and decision-making within organizations... Read More →

Dennis van de Rieth

Senior Transformation coach, Obeya specialist, Gladwell Academy

Dennis is a Senior Obeya & Agile Coach at Gladwell Academy/Highberg, specializing in setting up and guiding Obeya practices at all levels. He has successfully built Obeya frameworks for operational police teams, which have been cascaded to the district level. Certified by the Obeya... Read More →

Friday November 15, 2024 10:45am - 12:45pm CET
Partner Suite

TOOLS & TECHNIQUES

11:00am CET

Co-creating Engagement Using the Open Decision Framework

Friday November 15, 2024 11:00am - 11:45am CET

5. Postkamer

Article

Agile transformation is challenging. Any significant change is! So, how can we spark engagement in an organisation with over 5000 people?

Culture and community cannot be constructed; they must emerge organically. How can we nurture an environment where time and commitment are limited, akin to an open source project with volunteer contributors?

The Open Decision Framework (ODF) is essential for fostering engagement and making decisions that everyone can support, whether in a corporate setting or a community. Integrating the ODF into your Nemawashi process and Obeya room can significantly unify people and initiate a vital feedback loop.

In this talk, I will introduce the Open Decision Framework and share insights from our experience using it to co-create a vision statement for a 5000+ employee organization. I'll discuss how we collaborated remotely, the benefits and challenges we faced, and how an open decision-making process positioned us for success.

This presentation will offer practical examples and learnings, providing you with the tools to implement the ODF in your own organisation and drive successful, inclusive transformation.

Key learnings:

Understand the principles and application of the Open Decision Framework (ODF) in fostering engagement and decision-making in large organisations.
Effectively integrate the ODF into the Nemawashi process and Obeya room to enhance collaboration and initiate a crucial feedback loop.
Implement Open decisions and understand their benefits and preparation steps.

Speakers

Jimmy Sjölund

Principal Agile Practitioner, Red Hat

Jimmy is an organisational transformation expert with extensive experience sparking change at large, multinational companies. As Principal Agile Practitioner at Red Hat, he’s focused on creating organisational improvements and improving team excellence through agile and lean workflows... Read More →

Co creating Engagement using the Open Decision Framework Obeya Summit 2024 pdf

Friday November 15, 2024 11:00am - 11:45am CET
5. Postkamer

PEOPLE-CENTERED

11:00am CET

Improve learning, innovation & performance in Obeya sessions through psychological safety

Friday November 15, 2024 11:00am - 11:45am CET

7. Havenmeester

Article

Obeya's are essential for a transparant culture. If you also want to accelerate the performance, diversity & inclusion, innovation and learning you have to build in pyschological safety in your Obeyas as well. This is where the Fearless Organization approach comes in, to help organizations measure and improve psychological safety in their teams.
As certified Fearless Organization facilitator, based on the research of Amy Edmondson I support leaders, teams & organizations in assessing and building psychological safety to increase learning, innovation & performance, inside and outside the Obeya room.

In this session you wil learn:

Why psychological safety is crucial for effective collaboration, innovation & problem solving in Obeya sessions
Why it is so difficult to build psychological safety, despite all the good intensions
How to make the first actionable steps to build psychological safety im your Obeya rooms

Speakers

Cynthia de Jager

Expert in intercultural performance & psychological safety, Cvolution

Cynthia is an expert in building high performance, cultural bridges & psychological safety in sport organizations and business teams with different nationalities & cultural backgrounds.

Friday November 15, 2024 11:00am - 11:45am CET
7. Havenmeester

PEOPLE-CENTERED

11:00am CET

Merchandise!

Friday November 15, 2024 11:00am - 1:00pm CET

2. Foyer

Yes, we’ve got our own merchandise! Get ready for something special with books, T-shirts, and cozy sweaters. Who better to introduce everything we have to offer than our own charismatic, big-thinking, and bold Dolf Reijnders? If you're looking to wrap yourself in humor, wear the empowering spirit of Obeya, or gain insights from expert perspectives, this is your chance. We’ll give you a sneak peek of our products before the Summit so you don’t miss out on this limited offer!

Speakers

Dolf Reijnders

Founder, Obeya Association

Friday November 15, 2024 11:00am - 1:00pm CET
2. Foyer

PARTY & PLAY

11:15am CET

Visit and Review Frank's Fully Hybrid Obeya

Friday November 15, 2024 11:15am - 11:45am CET

Partner Suite

After 30 years as designer, manager, trainer, facilitator, coach for Six Sigma, lean product development, agile coach and Scrum Master, I would like to share my learnings with you.
start always with the people and the golden circle (Start with why)

1^st People
2^nd Processes
3^rd Products and Services

Together with the people, improve the processes, if this is needed.
Toyota said: We are developing people – they are developing good products and services

Use the Toyota Coaching Kata with PDCA and A3 thinking
Lifelong learning is a need
Sharing is caring

Learning by doing is effective
Invest time and resources in Team work:
TEAM means: Together everybody achieves more

Good to read Rini van Solingen: How To Lead Self-Managing Teams?

Improve your processes: here comes an experiment: change your meeting environment
My Hypothesis: Change the environment and you change people's behavior

e.g. usage Obeya, stand up meetings, support self-empowered teams

Distributed collaboration is necessary and sensible
That is my Session: visit and review the fully hybrid Obeya in the Partner Suite.
See, what is needed. Ask questions and get answers.

Summit Specialists

Frank Gerich

volunteer worker, free lancer & part time retired, Frank Gerich

After 30 years as designer, manager, trainer, facilitator, coach for Six Sigma, lean product development, agile coach and Scrum Master, I would like to share my learnings with you.Start always with the people and the golden circle (Start with why)1st People2nd Processes3rd Products... Read More →

Friday November 15, 2024 11:15am - 11:45am CET
Partner Suite

TOOLS & TECHNIQUES

11:15am CET

Scaling in the World of Obeya

Friday November 15, 2024 11:15am - 12:00pm CET

3a. Experience Deck

Article

Obeya is developing rapidly. In many organizations Obeya’s are popping-up like mushrooms. Usually different types of Obeya’s, in different forms and with different ways of working. This is a clear indication of its success! However, if not managed properly, falling victim to its own success is a real risk. We experience that in these situations questions are being asked, for example how the Obeya’s relate to the organizations governance and management model, how the Obeya’s relate to each other, the wish to connect and consolidate Obeya’s, the need to standardize way of working over Obeya’s etc. We believe that the concept of "Scaling Obeya" can help to face these challenges. We will dive into the concept of scaling Obeya, share with you a prototype of the model we have developed, and would like to test the model together with you.

Key learnings:

You will have a view on the key challenges around expanding Obeya’s within organizations, focused on the type and form of Obeya’s, the steps and challenges in growth of Obeya and the role of Obeya within strategic portfolio management
You will understand what the concept of Scaling Obeya is and how this concept can help to face the challenges of growing Obeya within your company
You will experience what patterns are important and test a prototype model and also have a view on lessons learned on how other organizations deal with the challenges of scaling

Speakers

Sebastiaan Tiemens

Director Digital Transformation, KPMG

Sebastiaan is management consultant and coach on the intersection of business and IT with a broad experience with different business and IT transformations within government. He helps organizations with the design, execution and advising of large and complex transformations in an... Read More →

Jelger Haanstra

Change Consultant, DUO

Jelger's favorite quote is “you do not have to be sick to get better” and relentless improvement is what drives him.After jumping on the Agile train some 15 years ago he has been working on building a better organization. Initially with a focus on teams and management in the role... Read More →

Miriam Lorenzo-Miske

Transformation & Change Consultant, Towson

Miriam is an experienced change manager and Obeya expert with a passion for achieving sustainable transformations. With an MBA and extensive experience in transformation projects at organizations such as Volksbank and UWV, she knows exactly how to bring people, processes, and technology... Read More →

Friday November 15, 2024 11:15am - 12:00pm CET
3a. Experience Deck

LEADERSHIP & ORGANIZATION

11:15am CET

Building and Hosting Obeyas: Integrating Data Analytics, AI, Behavioral Psychology, and Servant Leadership for Success

Friday November 15, 2024 11:15am - 12:00pm CET

6. Douchelokaal

Join us at the LIVE Obeya Summit 2024 for a compelling 45-minute presentation on effectively combining the roles of Obeya Builder and Obeya Host. Titled "Building and Hosting Obeyas: Integrating Data Analytics, AI, Behavioral Psychology, and Servant Leadership for Success," this session will equip you with the latest techniques and insights to enhance your Obeya practices.

Discover how modern data-analytics and AI techniques can drive informed decision-making and streamline processes within your Obeya. Learn how to apply behavioral psychology concepts from Dan Ariely to design spaces and interactions that naturally promote engagement, motivation, and productivity. Additionally, explore how supportive and servant leadership techniques can foster a collaborative and empowered team environment.

Through real-world examples, practical tips, and interactive discussions, you’ll gain a comprehensive understanding of how to seamlessly integrate these approaches, transforming your Obeya into a hub of innovation and excellence. Whether you are an aspiring Obeya Builder, an experienced Host, or both, this presentation will provide you with valuable tools and strategies to elevate your Obeya practices and drive your organization towards greater success.

Integrate Modern Data Analytics and AI into Obeya Practices: Participants will learn how to leverage data analytics techniques to enhance decision-making, improve process efficiency, and drive continuous improvement within their Obeya.

Apply Behavioral Psychology to Obeya Design and Interaction: Attendees will explore key concepts from Dan Ariely's behavioral psychology to design Obeya spaces and facilitate interactions that boost engagement, motivation, and productivity.

Employ Supportive and Servant Leadership Techniques: Participants will gain insights into servant leadership strategies that foster a collaborative, empowered team environment, ensuring the Obeya functions as a dynamic and innovative space.

Speakers

Sarah Siebel-Janssen

Owner, Scrum Master, Agile Coach, Agile Enthusiast

Sarah is an energetic and enthusiastic Scrum Master renowned for her ability to bring out the best in people. Her openness and honesty create a disarming atmosphere, allowing her to quickly become an integral part of any team. Through facilitating targeted sessions and training, Sarah... Read More →

Laurens Bonnema

Obeya Sensei, Xebia

Laurens is an Agile Trainer, Management Consultant, and mentor to leaders creating resilient organizations at any scale. He helps leaders improve software delivery, marketing, finance, and HR by merging classic and agile management. He is the co-author of three books: "The Professional... Read More →

Friday November 15, 2024 11:15am - 12:00pm CET
6. Douchelokaal

TOOLS & TECHNIQUES

11:30am CET

Managing Healthcare Transformations: Agile Strategies with Obeya Visual Management

Friday November 15, 2024 11:30am - 12:15pm CET

4. Meelzolder

Article

The Dutch healthcare sector is facing a huge challenge. There is a growing demand for care, but at the same time care professionals are becoming increasingly scarce.

This requires the healthcare sector to make strategic choices and a different kind of way of organizing and working (smarter). In order to keep healthcare good, accessible and affordable for the future agreements have been made between the Dutch Government and a large number of parties in the healthcare sector in 2022: The Integral Care Agreement (IZA). Noord West Ziekenhuis (NWZ) is one of the first Hospitals that has started in 2023 their own IZA Transformation program: Stroomversnelling. See details below for the more information on NWZ.

The transformation program consists of 20 strategic themes and has a duration for 5 years (2027). The program is fully managed in an agile way of working with use of an obeya/visual management.

During this interactive workshop Sanne, Janneke and Myrna of Noord West Ziekenhuis and Eric of Eraneos will give a practical insight in how the Obeya and used to manage a multi year complex program.

Key learnings:

Get insights, good practices and lessons learned how to manage a complex multi year program in an agile way with multiple parties involved using Obeya as the center of everything.
Insights on how to create a culture of safety, openness, flexibility, focus and maximum learning
Get practical insights how you could kick start with a Transformation Obeya within your own (healthcare) organization in order to achieve (transformation) objectives.

Speakers

Eric Rozemeijer

Senior Manager, Eraneos

Eric is an experienced management consultant at Eraneos and one of the leading experts in Lean, Agile and Obeya. He has more than 20 years of experience in improving the performance of organizations. Eric is one of the first to set up Obeya's in the Netherlands at Management level... Read More →

Sanne van Hoolwerff

Project Manager, Noordwest Ziekenhuisgroep

Sanne is a former head of communication. In 2020 program manager of “Digital Hospitality Hospital” (‘Digitaal Gastvrij Ziekenhuis’) and now program manager of Stroomversnelling.

Janneke Ruiter

Innovation Coach, NWZ

Janneke is a former nurse, unit manager, projectlead, and now working as innovation coach within the NWZ portfolio organization. 7 years experience in the agile way of working.

Myrna Stevens

Noord-West Ziekenhuis (NWZ)

Myrna is a former oncology nurse, product owner. Since 2020 Innovation Coach of the program “Digital Hospitality Hospital (‘Digitaal Gastvrij Ziekenhuis’) and Innovation Coach within the NWZ portfolio organization. She has 5 years experience in the agile way of working.

Friday November 15, 2024 11:30am - 12:15pm CET
4. Meelzolder

REAL CASE

12:00pm CET

Lunch

Friday November 15, 2024 12:00pm - 1:00pm CET

2. Foyer

Time to savor lunch! Join us to indulge in a delicious meal, network with fellow attendees, and recharge for the afternoon sessions. Enjoy food and drinks that will fuel both your body and your enthusiasm.

Friday November 15, 2024 12:00pm - 1:00pm CET
2. Foyer

CONNECT & ENERGIZE

1:00pm CET

Humane Management: The Psychology & Neuroscience of Visual Management in Obeya

Friday November 15, 2024 1:00pm - 2:00pm CET

3. Perserij (Mainstage)

Article

Obeya stands out as a powerful tool for enhancing team clarity, collaboration, and organizational effectiveness. At their core, visual systems provide context, narrative, and real-time communication, creating a humane system to boost productivity and foster a more collaborative and focused work environment. For any Obeya to work, people need visualizations that mean something to them on a practical and personal level. Systems they personally create and maintain are more likely to provide the information they need and a continuous reward for their use.

We want to build Obeyas that people will use and benefit from.

Drawing from decades of experience in visual management, Jim and Toni will delve into:

The Psychology / Neuroscience of Obeya: Understanding how our brains are wired to quickly process visual information and how Obeya leverages this, exploring concepts such as cognitive load reduction and motivational triggers that make Obeya an engaging and effective psychologically-safe tool.
Building Effective Boards: Practical insights on creating visual boards that resonate with team members, tapping into psychological principles of engagement and motivation.
Obeya as a Multi-faceted Tool: How Obeya serves as a tactical, strategic, and psychological instrument, replacing inefficient communication methods with visually compelling storytelling.
Creating a Healthy Workplace: The role of Obeya in fostering transparency, reducing stress, and promoting a culture of continuous improvement.

Jim and Toni will provide a deeper understanding of why Obeya works with the knowledge worker’s “machinery” - their brains! - and how to leverage these insights to create more productive, effective, and above all humane work environments.

Speakers

Jim Benson

Co-founder, Modus Institute

After three decades as a business owner, team leader, and employee in both companies and government agencies, I’ve found there is one key factor in every organization. We take on more than we can finish.Almost every client (individual or organizational) I have worked with, regardless... Read More →

Tonianne DeMaria

Co-founder, Modus Institute

Toni has drive, grit, energy and a deep caring and compassionate love for us human beings. She believes in maintaining a healthy work-life integration, which looks different for everyone as we all need to set boundaries that work for our individual context. She is on a mission to... Read More →

Friday November 15, 2024 1:00pm - 2:00pm CET
3. Perserij (Mainstage)

PEOPLE-CENTERED

2:00pm CET

Just drop by! First Aid for Obeya: Quick Tips & Tricks from the Experts

Friday November 15, 2024 2:00pm - 3:30pm CET

Partner Suite

Speakers

Roel de Ponti

Sr. Transformation Coach - Consultant, Gladwell Academy

Dennis van de Rieth

Senior Transformation coach, Obeya specialist, Gladwell Academy

Friday November 15, 2024 2:00pm - 3:30pm CET
Partner Suite

TOOLS & TECHNIQUES

2:15pm CET

Keeping Obeya Alive in an Ever Changing Corporate Environment: the Story of Albert Heijn

Friday November 15, 2024 2:15pm - 3:00pm CET

4. Meelzolder

Article

Once upon a time there was a brick and mortar store owned by an entrepreneur called Albert Heijn. After a while he figured out that his customers will really enjoy having groceries delivered home.
Today, 137 years later, the legacy of Albert Heijn is pulsing through the bricks of the proud office in Zaandam and in the 0s and 1s of the code of our digital products.
A flashback to 2019, when our department, called AH Technology, was about 30 teams that cared for our online presence, delivery and all the tech of the stores.
Before Covid hit, we were already around 40 teams. Today, we are... 100, and counting.
We were doing pretty good at the time but as the growing pains started showing, we really found ourselves in need of a lightweight, straightforward way immediately show how we were doing.
So we discovered Obeya. Our journey has been full of surprises, experimentation, excitement, blood, sweat, and tears, and we would love to share them with our fellow Obeya-enthusiasts.

Key learnings

You will be inspired on what Obeya (rookie) mistakes to avoid
You will learn how to get management on your side as a facilitator

Speakers

Aneliya Evtimova

Agile Lead, Albert Heijn

For the past six years at Albert Heijn, Aneliya has been a key player in change management, focusing on fostering a sense of achievement within teams. She utilizes tools like Obeya to drive success and positive transformation. Aneliya began her career in the dynamic and entrepreneurial... Read More →

Meinke Vermande

Agile Lead, Albert Heijn

Meinke, an Agile Lead at Albert Heijn, specializes in systemic work, focusing on how we think, communicate, and act within our system. She is dedicated to improving the overall system to ensure people work happier and more effectively together. Her goal is to make every Obeya experience... Read More →

Madelon Verheij

Agile Lead, Albert Heijn

Madelon is a dedicated and experienced Agile Lead who excels at bringing order to chaos and helping teams achieve their goals. At Albert Heijn, she is often the driving force behind transformative changes and meaningful conversations within the organization. With her keen attention... Read More →

Friday November 15, 2024 2:15pm - 3:00pm CET
4. Meelzolder

REAL CASE

2:15pm CET

A Specific Obeya for Visual Product Development

Friday November 15, 2024 2:15pm - 3:00pm CET

5. Postkamer

Article

Our approach is to create a comprehensive and complete visual Obeya space, divided into key visual components:

Vision and strategy board: a visually engaging representation that captures the overarching product vision, strategic goals and long-term objectives and ensures that all team members are aligned with the company's mission.
Performance dashboards: real-time visual metrics and KPIs that track product value performance, user engagement and technical health, providing instant insight into product status and areas requiring attention.
Improvement wall: a dedicated visual space for continuous improvement initiatives, including feedback loops, retrospective results and action plans that foster a culture of continuous improvement and learning.
Stakeholder map: a visual representation of all stakeholders, their roles, responsibilities and communication channels, facilitating clear and effective stakeholder engagement and management.
Context diagram: A visual representation of the products ecosystem, including integration with other systems, market positioning and user personas, providing the developer with a clear understanding of the product's value proposition.

Key learnings:
Comprehensive visual approach:
Understand the importance of a fully visual Obeya space to streamline product development.

Vision and Strategy Board:
Learn how to create a visually appealing board that captures and aligns the product vision, strategic goals and long-term objectives with the company mission.

Selection of product-specific artefacts:
Create a visual space dedicated to product overview, continuous improvement initiatives, and ongoing improvement through feedback loops and action plans.

Speakers

Dieter Strasser

Managing Director, Viable Projects

For eons I have been on the road as a solution catalyst, visual enthusiast and twelve times accredited trainer and coach for the flow of people and organizations. I am all about living organic work flow naturalization & modeling.

Olaf Bublitz

Visual Product Coach, ri:level GmbH

I have been working for many years in various areas of software and product development in the following areas and roles: Programming, Product Ownership, Scrum Master, Management & Agile Coaching and Training.Visual thinking and its application in practice is just as much my passion... Read More →

Friday November 15, 2024 2:15pm - 3:00pm CET
5. Postkamer

TOOLS & TECHNIQUES

2:15pm CET

Merchandise!

Friday November 15, 2024 2:15pm - 5:00pm CET

2. Foyer

Speakers

Dolf Reijnders

Founder, Obeya Association

Friday November 15, 2024 2:15pm - 5:00pm CET
2. Foyer

PARTY & PLAY

2:30pm CET

Sharpen Your Obeya Eye!

Friday November 15, 2024 2:30pm - 3:00pm CET

3a. Experience Deck

Put your Obeya expertise to the test in this lively, hands-on session! We’ll unveil an Obeya designed with the Obeya Association’s Six Panels Approach—but watch out for hidden pitfalls. Team up with a fellow coach to scan the Obeya and pinpoint mistakes or areas ripe for enhancement. With 11 ready-made suggestions and a plethora of potential spots, can you find the right matches? Join us for a fun challenge that sharpens your skills and maybe even uncovers a blind spot or two. Let’s see who can spot the opportunities that others might miss!

Designed for Obeya Coaches, but fun for everyone! 😉

Speakers

Laurens Bonnema

Obeya Sensei, Xebia

Sarah Siebel-Janssen

Owner, Scrum Master, Agile Coach, Agile Enthusiast

Friday November 15, 2024 2:30pm - 3:00pm CET
3a. Experience Deck

PEOPLE-CENTERED

2:30pm CET

The State of Responsiveness of Organizations and the Impact of Obeya

Friday November 15, 2024 2:30pm - 3:15pm CET

6. Douchelokaal

Eric and Feiko will present their research amongst CxO’s on the state of responsiveness of their organization and the role that Obeya may play in this.

We, the Obeya enthusiasts, have seen the power of Obeya. Whether it is in strategy execution, creating responsive organisations, connecting silo’s, improving the quality of management teams and in empowering organisations, we have seen Obeya work.

But what do CxO’s really need? And what is the role in Obeya for their priorities? Those are questions that have yet remained elusive. Until now.
achieving and maintaining a competitive edge.

Key learnings:

Gain insights into what is on CxO’s minds
Learn what role Obeya can play in easing their minds
Insights from the experts on how to use Obeya collaborative architecture to better meet the fast changes and complexity we all are facing in today’s world.

Speakers

Feiko van der Kolk

Management Consultant, Ordina

Feiko is an experienced Management Consultant with broad experience in Consulting and Management. In his career-long search for what makes excellent organisations, he discovered the power of Obeya. In his desire to create excellent Obeya’s. he was the first to road-test the current... Read More →

Eric Rozemeijer

Senior Manager, Eraneos

Friday November 15, 2024 2:30pm - 3:15pm CET
6. Douchelokaal

LEADERSHIP & ORGANIZATION

3:00pm CET

The Obeya Challenge: Can You Guide the Room?

Friday November 15, 2024 3:00pm - 3:30pm CET

7. Havenmeester

Are you ready to discover what happens when an Obeya session spirals out of control? In this interactive session, you’ll experience firsthand why effective Obeya management is crucial and how the role of the Obeya Host can make or break a session. Through a playful simulation, you’ll step into a chaotic scenario where miscommunication and confusion reign, revealing the true value of structure and preparation.
If you want to understand the pivotal role Obeya plays in decision-making and collaboration, this is a workshop for you.

Join us and discover why structure, data, and communication are essential to running a successful Obeya!

Key learnings:

Discover the common pitfalls that can derail Obeya sessions and receive actionable recommendations to ensure success instead.
Understand the pivotal role of the Obeya Host in fostering a safe, collaborative environment.
Get understanding in the importance of well prepared and organized Obeya events.

Speakers

William van der Maas

Obeya Coach, Scrum Master, Towson

William is a solutions-oriented Scrum Master with a strong focus on continuous improvement. With over 10 years of experience, he has helped a wide range of organizations successfully deliver complex projects, improve team predictability, and enhance both team dynamics and individual... Read More →

Friday November 15, 2024 3:00pm - 3:30pm CET
7. Havenmeester

PEOPLE-CENTERED

3:30pm CET

Workshop Value Stream Mapping

Friday November 15, 2024 3:30pm - 4:00pm CET

3a. Experience Deck

As an Obeya Host or Builder, you're always looking for ways to optimize processes and foster more effective teamwork. In this hands-on workshop, you'll discover how Value Stream Mapping (VSM) can be your ultimate tool to identify bottlenecks, eliminate waste, and create maximum value within your Obeya.

In just 30 minutes, you'll learn how to apply VSM to clearly map out complex processes and implement immediate improvements. Whether you're a Host aiming to speed up decision-making, or a Builder looking to enhance project flow, this workshop provides you with the insights and practical skills to elevate your Obeya to the next level.
Don't miss this opportunity to strengthen your toolkit as an Obeya professional!

Speakers

Dennis van de Rieth

Senior Transformation coach, Obeya specialist, Gladwell Academy

Roel de Ponti

Sr. Transformation Coach - Consultant, Gladwell Academy

Friday November 15, 2024 3:30pm - 4:00pm CET
3a. Experience Deck

TOOLS & TECHNIQUES

3:30pm CET

Accelerate a Governance of Trust - Let the Heart Beat!

Friday November 15, 2024 3:30pm - 4:15pm CET

4. Meelzolder

Explore the transformative power of working with the Obeya, while diving into the transformative journey of a global company in the pharmaceutical industry.

In the heart of the organisation, the Obeya, you will experience how this company involved all the employees in crafting and designing the aspired future situation. And how experimenting with the Obeya became the breakthrough in their transformation.

Scaling visual management resulted in tangible improvements like:
•   100% engagement of employees
•   All-time high customer satisfaction of 85%
•   A transparent system which connect people to purpose, strategy and execution.

During this highly interactive session, mixed with storytelling and pressure cooker activities we will amongst others:
•   Uncover hidden territories, opportunities to increase business performance.
•   Collectively create a list of risks, challenges, benefits, required information to start or boost working with the Obeya
•   Discover your performance maturity, with the Business Agility Scan and which next steps will help you to shape your future organisation.

While making use of practices like: the iceberg theory, employee experience, lateral thinking and using the collective intelligence of the crowd, this session, in the Obeya, is meant to give space for innovation, social interactions and continuous learning. A space that makes everyone’s heart beat.

At the end of this session you will understand and be able

To empower people, increase engagement and make change happen
To drive a Human-centric, purpose-driven and value-based workspace
To shift the leadership system towards transparency, innovation and trust

Speakers

Alize Hofmeester

Founder, Change Strategist & Transformation expert, Twinxter

As founder of Twinxter and successful Transformation & Change Executive, Alize Hofmeester helps organisations to stay relevant to their customers, by reshaping their future way of working and facilitating a fresh mindset that leads to companywide flow and business agility. Alize... Read More →

Friday November 15, 2024 3:30pm - 4:15pm CET
4. Meelzolder

LEADERSHIP & ORGANIZATION

3:45pm CET

Transforming Information Flow for Effective Obeya: Addressing Communication Burdens for Optimal Collaboration

Friday November 15, 2024 3:45pm - 4:30pm CET

5. Postkamer

Article

Obeya is super super powerful. But we must go deeper to enable greater Business Agility. In this talk/workshop, I will be delving into the critical need to overhaul current communication strategies to create an environment where Obeya can thrive.
Participants will explore the pervasive issue of existing communication overload and its detrimental impact on productivity and clarity. We will dissect common pitfalls that hinder efficient information dissemination and examine practical methods to streamline communication channels. By addressing these foundational burdens, we can clear the path for a more cohesive and dynamic Obeya setup.
Attendees will learn to identify and eliminate communication bottlenecks, implement streamlined information flow practices, and help build a culture of transparency and collaboration.

Key learnings:

Understand how information flows in an organisation
Assess the impact and burden of existing communication
Clear the path for optimum Obeya effectiveness

Speakers

Steve Martin

Agile Coach, Agilistic

Steve is an Obeya and Agile Leadership Coach and Consultant. He has helped many global organisations to transform and embed Agile from the likes of Tesco, Barclays, Vodafone, BT/EE, William Hill, HMRC among many others, changing cultures and mindsets. He is a published author - Change... Read More →

Friday November 15, 2024 3:45pm - 4:30pm CET
5. Postkamer

PEOPLE-CENTERED

4:00pm CET

Creating business innovation with obeya: a strategic path to sustainable growth

Friday November 15, 2024 4:00pm - 4:45pm CET

6. Douchelokaal

Article

In this session, Yoram will unveil how Obeya transcends traditional organizational improvement by becoming a cornerstone for sustainable business innovation. He will demonstrate how Obeya’s holistic approach aligns with strategic objectives to cultivate an environment where innovation thrives and drives long-term growth. The talk will dissect successful case studies where Obeya has been instrumental in reshaping business models to be resilient, adaptive, and growth-oriented in the face of digital transformation.

Key learnings:

Implement Obeya principles: Integrate Obeya into your strategic planning and execution to foster a culture of innovation and sustainable growth.
Adopt effective growth and innovation as part of everyday life.
Use Obeya to achieve your own goals: Learn how methodologies and frameworks can work for you, to help you grow and leverage these strong communities to help yourself and your organization further.

Speakers

Yoram Meijer

Obeya Coach, Cegeka

Yoram is a visionary in the field of digital transformation, with a distinguished career at Cegeka Consulting Services. His expertise in driving innovation through strategic use of technology positions him as a leading voice in the conversation on sustainable growth. Yoram’s approach... Read More →

Friday November 15, 2024 4:00pm - 4:45pm CET
6. Douchelokaal

LEADERSHIP & ORGANIZATION

4:15pm CET

The Impact of Information Design

Friday November 15, 2024 4:15pm - 4:45pm CET

7. Havenmeester

Discover how intentional information design transforms Obeya rooms from data hubs into inspiring, goal-oriented spaces that drive collective engagement and purpose.
This session will demonstrate, through real-world examples, how aligning your Obeya’s design with your organization’s vision and progress journey fosters engagement, ownership, and a unified sense of direction.
You will receive a practical template and, together, we will explore how it can be applied to craft an Obeya that guides meaningful conversations, aligns everyone with shared goals, and moves the team forward. By focusing on the journey, not just the metrics, this approach will help you design an Obeya that inspires action and connection to higher objectives.

Key Takeaways:

Impact of Information Design on Obeya: Discover how intentional design can transform your Obeya from a static data hub into a dynamic space that drives engagement, direction, and shared purpose.
Practical Design Insights: Gain hands-on guidance for designing an Obeya through real-life cases, focusing on techniques that foster alignment and enhance team effectiveness.
Ready-to-Use Template: Leave with a practical template to immediately start designing an Obeya that tells your organization’s story, inspiring action and collaboration toward your goals.

Speakers

Benjamin Sibbald

Trainer, Agile & Obeya Coach, Prowareness

Benjamin is an Agile and Obeya Coach with Prowareness, currently supporting Rijkswaterstaat, where he empowers teams, departments, and management to achieve their goals through cohesive and transparent collaboration. With over a decade of experience working Agile, Benjamin leverages... Read More →

Friday November 15, 2024 4:15pm - 4:45pm CET
7. Havenmeester

TOOLS & TECHNIQUES

4:15pm CET

Visit and Review Frank's Fully Hybrid Obeya

Friday November 15, 2024 4:15pm - 4:45pm CET

Partner Suite

1^st People
2^nd Processes
3^rd Products and Services

Together with the people, improve the processes, if this is needed.
Toyota said: We are developing people – they are developing good products and services

Use the Toyota Coaching Kata with PDCA and A3 thinking
Lifelong learning is a need
Sharing is caring

Learning by doing is effective
Invest time and resources in Team work:
TEAM means: Together everybody achieves more

Good to read Rini van Solingen: How To Lead Self-Managing Teams?

Improve your processes: here comes an experiment: change your meeting environment
My Hypothesis: Change the environment and you change people's behavior

e.g. usage Obeya, stand up meetings, support self-empowered teams

Distributed collaboration is necessary and sensible
That is my Session: visit and review the fully hybrid Obeya in the Partner Suite.
See, what is needed. Ask questions and get answers.

Summit Specialists

Frank Gerich

volunteer worker, free lancer & part time retired, Frank Gerich

After 30 years as designer, manager, trainer, facilitator, coach for Six Sigma, lean product development, agile coach and Scrum Master, I would like to share my learnings with you.Start always with the people and the golden circle (Start with why)1st People2nd Processes3rd Products... Read More →

Friday November 15, 2024 4:15pm - 4:45pm CET
Partner Suite

TOOLS & TECHNIQUES

4:30pm CET

Book Signing & Author Meet-Up

Friday November 15, 2024 4:30pm - 5:00pm CET

2. Foyer

Did you know our community includes many talented writers? Some will share their knowledge on stage, while others are offering their books at the Summit for you to purchase. You’ll have the chance to meet them in person and get your book signed! This is your opportunity to connect with these brilliant minds—don’t worry, they’re just as human as you and me. They won’t bite! 😉

Speakers

Jim Benson

Co-founder, Modus Institute

Tonianne DeMaria

Co-founder, Modus Institute

Gwendolyn Galsworth

American President and Founder, Visual Workplace

Friday November 15, 2024 4:30pm - 5:00pm CET
2. Foyer

PARTY & PLAY

5:00pm CET

Cheers, Bites, Beats, and Farewell

Friday November 15, 2024 5:00pm - 7:30pm CET

2. Foyer

Join us for a lively finale as we raise our glasses, savor nice bites, groove to music, and bid farewell to an unforgettable event.

Friday November 15, 2024 5:00pm - 7:30pm CET
2. Foyer

CONNECT & ENERGIZE

5:30pm CET

Live Jam Session!

Friday November 15, 2024 5:30pm - 6:00pm CET

Partner Suite

What better way to connect than through music! Let’s celebrate our community with a jam session brought to life by members of the very same community. Pure bliss, pure joy—and you can be a part of it! Join in as a listener, get those feet moving, or actively participate with the musicians forming the very first live Obeya Band. Bring your instrument and jump into the groove!

Friday November 15, 2024 5:30pm - 6:00pm CET
Partner Suite

PARTY & PLAY